Marketing your app on Instagram
Plain, practical guides for indie developers, founders and small teams: what to post, which formats to use, and how to keep an app's social account going in about an hour a week.
Video · 4 min read
AI UGC reaction videos for apps: how to make them, and how to label them honestly
What a silent UGC reaction video is, why app makers use the format, how to write a hook that does not sound like an ad, and how to use AI presenters without misleading anyone.
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Strategy · 4 min read
How to market an iOS app on Instagram without a design team
A practical plan for indie iOS developers and small teams: what to post, which formats to use, and how to run an app's Instagram in about an hour a week.
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Data · 3 min read
Instagram carousels vs Reels for app marketing: what the data says
Reels reach more people, carousels get more saves. What published Instagram benchmarks show, and how an app should use each format.
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Ideas · 3 min read
35 Instagram post ideas for app developers that aren't ads
Quotes, relatable posts, facts, tips and posts about your app: 35 specific Instagram post ideas for iOS developers, with examples for different app categories.
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How-to · 3 min read
How to turn App Store screenshots into Instagram carousels
A step-by-step method for building carousels from your real App Store screenshots: choosing screens, writing headlines, framing, and sizing for Instagram.
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Strategy · 3 min read
A one-hour weekly content plan for indie iOS developers
A repeatable 60-minute weekly routine for solo developers and small teams: what to review, what to make, and how to schedule a week of posts.
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Content · 3 min read
Quote and meme posts for your app's Instagram: how to make them worth saving
How to write original quote and relatable meme posts for an app's Instagram, five design styles that work, and what to avoid.
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Strategy · 3 min read
Build in public: what indie iOS developers should post
Content ideas for building an iOS app in public: release notes, decisions, milestones and user feedback, and how to share them without oversharing.
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How-to · 3 min read
How to write Instagram captions for an app, with examples
A simple caption structure for app accounts: hook, value, call to action and hashtags, with example captions for different post types.
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Appzoku
Turn these ideas into posts for your app
Paste your App Store link and Appzoku writes vertical reels (hooks, timed captions, matched footage) and Instagram carousels and quote posts for your app, built from your real screenshots. Free to try, no card.