Are you making these critical metadata and visual errors? Find out how simple bugs in titles, keywords, and screenshots kill search rankings.
Even minor errors in your App Store listing can devastate your install conversion rate and search visibility rankings. Many developers spend months building a beautiful product, only to sabotage its growth with poor metadata and blurry screenshot galleries.
Let's review the top 10 most common App Store Optimization (ASO) mistakes mobile growth teams make and examine the exact, step-by-step corrections to implement immediately to secure your organic download pipeline.
Certified reference data on common visual and metadata storefront mistakes:
| Mistake Category | Algorithmic Consequence | Direct Correction |
|---|---|---|
| Metadata Duplication | Wastes 30% of iOS indexing space | Choose distinct keyword synonyms |
| Tiny Screenshot Font | Lowers CRO conversion by 26% | Zoom UI mockups by 130%+ |
| Uploading Bad Sizes | Instant dashboard upload rejections | Check exact size guide resolutions |
| Blind Visual Changes | High risk of download drops | Run split tests using PPO |
Repeating exact keywords in the App Name and Subtitle on iOS. Duplication wastes valuable indexing character budget.
Using small font choices in screenshots that are completely unreadable on compact mobile screens.
Stating "Cloud Database Included" rather than emotional value propositions like "Sync Devices in 2 Seconds".
Avoid simple visual and metadata mistakes. Appzoku helps you preview storefront mockups, check screenshot resolutions, and validate character limits instantly.
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Read moreAssuming one English storefront fits all global regional markets. This misses massive low-competition local traffic.
Uploading incorrect sizes causing distorted visual scaling, blurry text, or instant dashboard rejections.
Using identical background graphics and colors across all images in the gallery, making it look monotonous.
Targeting highly saturated terms right at launch, resulting in absolute lack of ranking visibility.
Changing screenshot galleries overnight based solely on team intuition without prior split-testing.
Allowing your average star rating to drop below 4.3 stars without taking developer actions.
Failing to track periodic drops in organic storefront impressions and conversions.