Common Screenshot Mistakes That Kill Installs

The Installs You Are Losing

A bad screenshot gallery doesn't just fail to convert—it actively drives users to your competitors. Here are the most common mistakes:

Mistake 1: Too Much Text

Writing a paragraph of text at the top of a screenshot is a guaranteed way to ensure it never gets read. Users on 6-inch screens scanning quickly will skip blocks of text.

Mistake 2: Generic UI Screens

Showing a "Settings" page or a blank "Sign Up" screen wastes precious real estate. Every screenshot must prove value.

Mistake 3: No Clear Benefit

Stating "Has a calendar" is a feature. Stating "Organize your week in 5 minutes" is a benefit. Stop listing features.

Mistake 4: No Story Flow

Randomly ordering screenshots confuses the user journey. The gallery should flow logically from the biggest problem solved down to secondary features.